BARBAR

This project presents a imaginary redesign of Zurich’s vintage store BARBAR, developed during a design module at ZHdK. BARBAR has always inspired me with its character and carefully curated selection, and this exercise allowed me to translate that atmosphere into a refreshed visual identity. The work includes a custom logo and a renewed CI/CD, forming a cohesive system of typography, colour, and layout. The identity unfolds further in a website prototype built in Figma, designed to give the brand a clear and contemporary digital presence while staying true to its charm. A highlight of the process was the photoshoot with Sebastian Pazmandi, featuring selected garments from BARBAR. To complete the project, I developed a social media strategy with sample posts that illustrate how the new identity could extend across platforms in a consistent and engaging way. Model: Sebastian Pazmandi