Brand Identity

As part of the design team behind the Zurich-based techno event label, I contributed for several years to shaping the visual identity of a movement deeply rooted in subculture, community, and experimentation. My work spanned a wide range of formats, from event wristbands, stickers, lighters and fashion pieces to Social Media Concepts for promotion and community engagement. Designing meant more than just creating visuals, it was about understanding the values, language, and codes of a niche audience. The role required constant sensitivity to aesthetics that resonate within underground culture, as well as flexibility across print and digital media. This experience was formative for my career as a designer. It sharpened my ability to create emotionally relevant and target-specific content, respond to evolving visual trends within subcultures, and translate the essence of sound and atmosphere into graphic form.